Wiss: Key Chain Lost Tag

Key Chain Lost Tag. The Wiss jewelry store issued these key chain tags to customers. If the keys were lost they could be put in any mailbox and the store would contact the person. The zone in the store address of 665 Broad St, Newark 2, NJ dates it as being from 1943-1963.
This one I bought on eBay. This is unusual in that the number is 0.

key-tag-front

key-tag-back


Another. With a number, as expected.

KeyChainLostTag-1
KeyChainLostTag-2