Work has begun on a new front for the Wiss Sons, Inc., jewelry store at 665 Broad street, it was announced today. Pearl gray Swedish granite and bronze are being used in a modified modern design, The work will be finished during July. Business will not be interrupted.

Wiss Sons moved to their present location in 1911 after occupying stores at several Broad street addresses. The firm was established in 1848 by Jacob Wiss, Jerome B. Wiss, president, is president of the Broad Street Association and chairman of the retail section of the Chamber of Commerce.