Entrance to the new showroom also will be through the company's main jewelry store on Broad street. The buildings adjoin in the rear and an entrance will be cut through. The retail concern's offices, at present in the Broad street building, will be moved to the new premises. Alterations are expected to be completed in October, in readiness for holiday display. A feature will be the use of "transparent" show windows.
Jerome Wiss, a member of the third generation of the Wiss family in the Newark jewelry business, heads the corporation which has acquired the West Park street property. The purchase was for cash, and is the first such midtown realty transaction reported in some time. The Wiss company has been in business in Newark for 91 years.