The Wiss Store Advertisements in The Newark Sunday Call
The Newark Sunday Call is online in the Google News Archive collection: 1872-1881 and after they added Newark to their name 1881-1940s. The first found ads for the Wiss Store were in 1880. This was just a few months after Jacob Wiss died in June 1880. Frederick C.J. Wiss was now fully in control of the company. They initially only purchased a series of ads around the Christmas holidays. A few years later they advertised more regularly. Below are the earliest ads from the News Archive.
At this time the store was only selling cutlery related items. The paper was 10 columns, and the ads were two columns. The "& Sons" first appears on January 2, 1881.
October 17, 1880
October 24, 1880
October 31, 1880
November 7, 1880
November 14, 1880
November 21, 1880
November 28, 1880
December 5, 1880
December 12, 1880
December 19, 1880
December 26, 1880
January 2, 1881
January 9, 1881
November 20, 1881
November 27, 1881
December 4, 1881
December 11, 1881
December 18, 1881
December 25, 1881
January 1, 1882
January 8, 1882
The ad size grew this year. It is now one column on an eight column page. This growth in ad size coincides with the moving of work to other locations. The shears image has been removed, to emphasize that here is more of a store with a wide selection.
November 26, 1882
December 3, 1882
December 10, 1882
December 17, 1882
December 24, 1882
December 31, 1882
January 7, 1883
There is a gap in issues that have been digitized.
They are now advertising every week. They started sometime in the gap. See the first week they added the image it was printed upside-down. In May 1885 the "all work being done on the premises" returns for a few months. Either this is referring to all repair work, or someone reused old ad text without paying attention. These are one column in a nine column newspaper.
