Wiss Building, 665-671 Broad Street, Newark, NJ

In 1887, when the factory moved to Littleton Ave and retail stayed behind, a third division was established: Wiss Realty Corporation, a real estate holding company. In 1910 it built one of the city's first skyscrapers on Broad Street across from Military Park. That is what is pictured here.


Postcards and Picture from Before and After the Building was Built
Click on the web-size image to see full-size image.

Circa 1902-06. This one is from before the Wiss Building was built. It is mostly a picture of Military Park. See History of The Park. The postcard has an undivided back, making it pre-1906. The Hahne & Company store (large floor plate five-story building in upper left), built 1901, is present. There are no cars. There is also the back.

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Labeled Armory Park, which apparently is an earlier name for Military Park. This is the same picture as the above, but has different and better coloring. It has a split back, making it 1906 or later. Postmarked 1908. There is also the back.

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Postmarked 1911, but has to be pre-1910, as the building is not yet built. Nearly every store now has an awning sheltering part of the sidewalk.

Broad St postmarked 1911


Circa 1913. Now the building has appeared. This one is unused. I also have one postmarked 1913. Its title is on the left and the coloring is different.

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Postmarked 1920. Taken some years before that as can be seen from the lack of cars. Another painted sign has been added to the building's side. There is also the back.

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Postmarked 1918.

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Circa 1915-1922. The Wiss Building now has a billboard on the rooftop. And painted signs on side have changed. The Goerke Store, the white building in the center left, was built 1912-1914. The 1923 S. Klein On The Square store has not yet been built. It was between the Goerke Store and the Wiss Building. There is also the back.

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Circa 1922-1923. Facade with clock in front. Postmarked 1924. The Loew's State Theater, in the picture middle, with 2,589 seats, was opened December 12, 1921. The Wiss clock is now in front of the building At one time the city wanted to remove the clock, but Jerome Wiss persuaded the US Postal Service to install a postal box on the clock base which then prevented any action by the city because of the federal connection. The box can be seen in photos on the NPL photos page. In 1961 the clock was taken to The Short Hills Mall and put in front of that branch. When the mall was converted from an outdoor to an indoor mall, the clock was put in storage. The works were then stolen, so it was never put back. Original postcard was bought, but not received. This is a scan provided by the seller. There is also the back.

Wiss Office Building facade with clock


Circa late 1910s or early 1920s. The 1923 S. Klein On The Square store has not yet been built. What was the billboard on the rooftop advertising? Postcard is unused. There is also the back.

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Circa early 1920s. The 1923 S. Klein On The Square store has not yet been built.

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Picture taken late 1920s or early 1930s. The 15 story Griffith Building, built 1927, appears at the right.

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1953 postmark.

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Christmas 1976. The Wiss Building is on the right in the middle.

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Aerial photo taken November 1985. The Wiss building is dead center. This is a current card and like the trend these days, the front is emblazoned with the location. I preferred the era when the front was only the picture, and you either looked at the back to see where it was taken, or it was stamped on the picture in small type. This card can be purchased at Pendor Natural Color. The back.

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